Smånsk is launched as a studio at the Milan Furniture Fair! Passing out over 7000 flyers and making new friends and business partners it was a great success.

As a trade fair visitor you get flooded with information, most of it you forget or simply throw away. When you have to interact with the exhibition to get the information, you keep it longer and remember it better. The walls of the Smånsk booth were covered in business cards, wich made the appereance change as visitors picked them for information.