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Smånsk was contacted by the editorial office of Vagabond travel magazine, who were in urgent need of a new look for their travel bookshop in Stockholm. With a monthly readership of 188,000, Vagabond is Sweden’s leading travel magazine, and their travel bookshop is well established and provides inspiration and highly specialised information for travellers.

The design was based around the concepts of proximity, distance and multidimensionality. A map is the lowest common denominator of all types of travel, and in the eyes of a designer, its street patterns bear resemblance to a bookshelf.

The idea was to bring the outside world into the shop. A map of the local area provided the basis for the floor pattern, which continues up the walls in the form of a shelving system.

Segments corresponding to parks on the map are elevated from the floor, acting as units for displaying merchandise. Written on the wall are the words of Saint Augustine, which summarise the company’s idea: “The world is a book, and those who do not travel read only a page.”
Competing with best in Nordic architecture, interior and design Vagabond Travel Bookshop received a diploma in the Forum Awards 2009.
 
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